Senior design consulting · Remote collaboration

Senior design directionwhen the work needs clarity

I support product teams, marketing organisations and agencies that need experienced design judgment without adding a permanent leadership role. Engagements combine critique, direction and hands-on delivery.

Avetta website experience and modular content system

Who it is for

  • Teams navigating a high-stakes redesign
  • Agencies needing senior delivery support
  • Organisations aligning product and brand experiences

What I deliver

  • Design audits and prioritisation
  • Creative and product direction
  • Structured critique and decision frameworks
  • Design-system recommendations
  • Stakeholder alignment workshops
  • Hands-on concept development

How I work

We define the decisions that are blocked, the people involved and the evidence available.

I make recommendations visible through examples and working design—not strategy documents that leave difficult choices unresolved.

Common questions

Can you join an existing team temporarily?
Yes. I work well with distributed internal teams and agencies on defined workstreams.

Is this only strategy?
No. My strongest engagements connect direction with hands-on design so recommendations are tested in real work.

Relevant work